Beyond the Farm: the Art of Farmers Market Selling
Bruce Baker, nationally recognized marketing and merchandising guru, is an artist by trade, but his focus has been merchandising and marketing for the past 16 years. He has conducted over 500 workshops and has helped boost vendors sales and profits at craft fairs and farmers markets across the United States and Canada. Baker will be in Rutland, Vt. on December 3, for a workshop sponsored by the Rutland Area Farm and Food Link.
Farmers markets have more than doubled in the past ten years. There are nearly 100 markets operating in Vermont alone. Most farmers are taking full advantage of the opportunity direct-to-consumer sales that these new markets provide. New farmers entering the market must master the art of selling to attract a loyal customer base. Farmers aiming for direct-market sales must be good salespeople, know about marketing, communicating the value of, and merchandising, their products, to ensure your booth stands out. from the rest. You’ll learn what works and what doesn’t from one of the best. Baker will discuss the importance of strategic booth design and how to attract more customers into a market booth or farmstand, how consumer trends have changed over the past decade and why these trends apply to any producer. Baker will give a one-on-one analysis of participants’ booths, with suggestions for improvements, in a 15-minute session after the workshop. All growers will leave with the tools and knowledge needed to create an enticing display that draws in customers.
Registration is required for one-on-one sessions with Baker, and encouraged for those choosing to attend the workshop only. The workshop will begin at 10 a.m. and will end by 12:30 p.m. The workshop fee is $15 for the classroom and farmers market session, and an additional $15 for the one-on-one session. Call 802-417-7096 to register.