‘Colorama’ at The Hyde

‘Colorama’ at The Hyde

‘Colorama’ at The Hyde

The Hyde Collection starts the new year with an exhibition that evokes a sense of nostalgia for a period in American history captured in large-scale images by Kodak. ‘Colorama,’ on view through April 14, examines the enormous advertisements displayed in New York City’s Grand Central Terminal for more than four decades. The 18-foot-by-60-foot images affirmed a picturesque notion of everyday American life, depicting an idyllic nation, offering insight into the mind-sets of mid-
century Americans as well as the history of advertising, photography and technology. Most images are from the 1960s, a critical period of change in the nation, and arguably the heyday of Colorama.

“Kodak photography redefined America for consumers across the country and around the globe,” said Jonathan Canning, director of curatorial affairs and programming at The Hyde. “For those of us of a certain age, this imagery resonates. Something subliminally tells us we want and need to be in the midst of one of these perfect panoramic images; to experience the natural beauty or idyllic family moment. And what’s more, we feel we should capture it forever – the famous Kodak moment.” ‘Colorama’ was organized by the George Eastman Museum, and will be on exhibit in The Hyde’s Wood Gallery.

A second exhibition, ‘From the Vault,’ provides visitors with a deeper look into The Hyde’s 4,000-work permanent collection and its staff members, who have chosen their favorites. The exhibition runs through March 31 in Whitney-Renz and Hoopes galleries.

The Hyde Collection’s modern museum complex and historic house are located at 161 Warren Street in Glens Falls, N.Y. To learn more, call 518-792-1761 or visit hydecollection.org.

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