GMALL: ‘Why Smart Executives Fail’

GMALL: ‘Why Smart Executives Fail’

GMALL: ‘Why Smart Executives Fail’

One of the more puzzling aspects in the study of business is why smart executives fail. While we certainly shouldn’t hold managers to an impossible standard of perfection, corporate managers make serious mistakes with disturbing frequency, despite access to technical, marketing and financial resources. Examples include a large telecom company that invested over $5 billion on a wireless phone system that never worked; a pharmaceutical company that allowed its dominant market share to collapse from 92% to 8% in one year; and the largest US company in the 1960s that drove itself into bankruptcy. In this presentation, we’ll review some of the most epic business blunders, explore common causes and suggest how executives can avoid such failures in the future.

Green Mountain Academy is pleased to welcome Len Sherman, who is on the faculty of Columbia Business School where he teaches courses in business strategy and corporate entrepreneurship. Prior to becoming a converted academic, Len spent over thirty years in management consulting with Booz, Allen & Hamilton, J.D. Power & Associates, and Accenture, primarily in the automotive industry. He also served as a general partner of a large corporate venture capital fund. His teaching activities are devoted to helping aspiring business leaders avoid the same mistakes he has made and observed over the years. Len earned his B.S., M.S. and Ph.D degrees from MIT in aeronautical engineering, civil engineering, and economics. His observations on business strategy and entrepreneurship can be found at isherman.com.

The lecture will take place on Tuesday, October 14, at Maple Street School, Manchester, from 5:30 to 7 p.m. For more information or to register, call 802-867-0111 or visit greenmtnacademy.org. The registration fee is $15 in advance or $20 at the door.